Source : Forbes.Com (Oct 15, 2018)
It's now well documented that sensory marketing is a booming trend for retail and hospitality brands.
This information has been a powerful tool in the battle to keep consumers in retail stores and away from online sales. The retail space has become more and more about the customer experience and the emotion of how you feel when you're in the space.
Furthermore, academic research clearly shows that music can affect consumer emotions, subsequently influencing sales and customer decisions.
According to a recent study in 2018 by Soundtrack & Hui, playing a mix of popular and lesser known songs turned out to be the best recipe for the highest sales in store, dramatically eclipsing the results of playing music that only reflects the brand values.
It is here that Rhiza's delivery of emerging artists music via our in venue media partners plays an important role in the future of the high street.