Source : Forbes.Com (Oct 15, 2018)
As we know, sensory marketing is a booming trend for retail and hospitality brands.
Academic research clearly shows that music can affect consumer emotions, subsequently influencing sales and customer decisions.
This information has been a powerful tool in the battle to keep consumers in retail stores and away from online sales.
It is here that our emerging artist playlists have now become an important part of the future of the high street.
According to a recent study in 2018 by Soundtrack & Hui, playing a mix of popular and lesser known songs turned out to be the best recipe for the highest sales in store, dramatically eclipsing the results of playing music that only reflects the brand values.
Here at Rhiza Music, it is our goal to place a wide range of music from the very best emerging artists into quality retail and hospitality spaces all over the world.