Effective as of April 1st 2018, new music is getting more airplay by the order of Ofcom as BBC Radio raises its quota for new music, focusing a significant proportion on up and coming UK artists. This puts a focus on emerging artists on the radio to have a chance for their music to broadcast to a wider audience.
Read more about it here:
http://www.musicweek.com/media/read/ofcom-orders-radio-1-to-play-more-new-music/071932